Asking physicians to use products that align with their desired outcomes is more effective than convincing them to use new products just because they're less expensive, according to Quorum Purchasing Advantage Vice President Tony Bramer.
Mr. Bramer shared the following tip with Becker's ASC Review:
"Once you understand what they expect that product to do, then you can say, 'I've got another product I believe will meet or exceed those outcomes,'" Mr. Bramer said. "They'll be more apt to take a look at that."
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