Focusing on women’s health procedures, such as breast lumpectomies and select gynecological surgeries, may help ASCs grow case volume and improve patient outcomes overall, according to a Westchester, Ill-based Regent Surgical Health vice president.
“I think first about how women drive healthcare decision-making,” said Stephanie Martin, vice president of operations at Regent Surgical Health. “From an ASC standpoint, targeting women makes sense because moms and women are doing all they can to take care of their families, to keep them out of the hospital and to get good care at a fair price.”
Ms. Martin said she’s seen an increase in women taking charge of their breast health. The convenience of ASCs makes them good choices for minor breast procedures.
Additionally, ASCs can create growth opportunities by focusing on women’s health in orthopedics. According to a recent study from the New England Journal of Medicine, arthroplasties for severe arthritis are three times more common for women compared to men.
The number of women’s-health centric ASCs is growing. Becker’s ASC Review reported the Omaha (Neb.) Medical Center’s new ASC complete with a women’s health center is slated for completion in 2020, and ), and New York City-based NewYork-Presbyterian’s new ASC, the David H. Koch Center, is opening a hospital for women and newborns by 2020.