Four ASC leaders shared their insights on how to recruit young surgeons to surgery centers in the latest edition of the ASCA's ASC Physician Focus newsletter.
Here are the insights they shared:
1. The best marketing comes from the patients themselves. Positive patient experience will encourage them to recommend both the facility and the surgeon to others, said Vivek Mahandru, MD, anesthesiologist and chief business development officer of Austin, Texas-based Pain Specialists of America. Allowing young physicians to share ownership in an ASC, and providing timely start, turnover and discharge time for patients also helps in physician recruitment.
2. Increased revenue, high patient satisfaction and efficiency. Both patients and surgeons often prefer ASCs to hospitals due to improved patient outcomes, efficiency and the opportunity to take advantage of increased revenue as professional reimbursement declines, said Hugo Ribot Jr., MD, founder and medical director of Cartersville-based Georgia Advanced Surgery Center for Women.
3. Find out what the surgeon needs. Being aware of a surgeon's goals and moving forward from there helps build relationships that are beneficial for the ASC and the surgeons, said Joseph Rodriguez, CRNA, director of the Prescott, Ariz.-based Tri-City Surgery Center.
4. The value of ASC ownership. Selling the idea of ASC ownership to young surgeons as a means to "chart their own courses" is a unique marketing opportunity for ASC administrators, said Joy Taylor, COO of Atlanta-based Polaris Spine & Neurosurgery Center.