Why is innovation so elusive?

Creating a space for innovation is a difficult. According to an article by Forbes contributor Edward D. Hess, a professor with the University of Virginia's Batten Institute of the Darden School of Business, while innovation may be the holy grail of business development, it's notoriously tricky to properly encourage. The following are four actionable roadblocks to innovation:

1. Innovation is an inefficient process. It occurs when there is a deviation from "standard" processes, which are probably streamlined and efficient. Developing innovation requires attention and energy devoted to learning.

2. It does not come naturally. "We are cognitively blind to disconfirming data and challenging ideas," writes Mr. Hess. People rationalize their actions and remain entrenched in their familiar thought patterns. Innovation requires critical thinking about process fundamentals.

3. It poses emotional challenges. Fear of failure is one of the biggest reasons people avoid innovating. Negative emotions like fear make working outside of the box difficult and unmanageable for those who don't have foundations in confidence and self-sufficiency.

4. Being "smart" is not associated with failure, which is a necessary part of innovation. Ironically, the smartest thing one can do is innovate, though steps to innovation — namely failure — don't fit into the idealized picture of what it means to generate and implement new, effective ideas.

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