Marketing can be a difficult process, and many long- and widely-held ideas in the field may not be as useful for getting the word out in the digital world. The following are five tips from Forbes contributor Greg Satell for re-envisioning effective digital marketing techniques:
1. Forget "engagement." Instead, consider product, content and social value exchanges of the product offering portrayed in the marketing campaign.
2. Don't worry about content. Instead, identify a mission and structure the stories you tell in your marketing around that.
3. Ditch influence marketers in favor of networks. A single person will never help you market your product as well as a strategic network of connections.
4. Loyalty isn't all it's cracked up to be. Relying on brand loyalty in lieu of recruiting new customers is not a viable strategy.
5. Focus on holding attention, not just grabbing it. This means treating customers as partners more than as "assets to be leveraged."
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1. Forget "engagement." Instead, consider product, content and social value exchanges of the product offering portrayed in the marketing campaign.
2. Don't worry about content. Instead, identify a mission and structure the stories you tell in your marketing around that.
3. Ditch influence marketers in favor of networks. A single person will never help you market your product as well as a strategic network of connections.
4. Loyalty isn't all it's cracked up to be. Relying on brand loyalty in lieu of recruiting new customers is not a viable strategy.
5. Focus on holding attention, not just grabbing it. This means treating customers as partners more than as "assets to be leveraged."
More articles on turnarounds:
Pierce Street ASC gets Arthex system
5 tips to bring out the best in your team
5 steps for leading through change