GI/endoscopy market worth $4.4B by 2020: 5 things to know

The combined U.S. and European market for gastrointestinal endoscopy is expected to reach a value of more than $4.4 billion by 2020, according to an iData Research report.

Here are five things to know from the report.

1. The GI/endoscopy market includes:

•    GI endoscopes
•    Capsule endoscopes
•    Stenting devices
•    Dilation devices
•    ERCP devices
•    Biopsy forceps
•    Polypectomy snares
•    Hemostasis devices
•    Enteral feeding devices

2. By 2020, approximately 75 million GI endoscopic procedures will be performed in the United States and Europe combined. Colorectal cancer screening is the most common GI/endoscopy procedure, followed by procedures such as removal of GI tract abnormalities and placement of enteral feeding tubes.

3. Technological advancements play a key role in the growth of the GI endoscope market. The market for GI endoscope technology is expected to reach a value of $1.7 billion by 2020.

4. Reimbursement cuts and commoditization are two additional forces driving the GI/endoscopy market. Reimbursement cuts limit the growth of GI procedure numbers, especially low-paying procedures such as colonoscopy, according to the report. Items such as polypectomy snares and biopsy forceps are predicted to have a lack of technological advancement. Competition for the sale of these items will be focused on price.

5. Leading companies in the U.S. and European market include:

•    Olympus
•    Boston Scientific
•    Pentax
•    FUJIFILM Medical Systems
•    Cook Medical
•    Kimberly-Clark/Vygon
•    Fresenius Kabi
•    Covidien

More articles on gastroenterology:
UPMC GI scope infection research could alter national guidelines
How to boost efficiency without sacrificing quality in GI
Colorectal cancer screening in 2015: Achievements to date & hurdles ahead

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