The American Society for Gastrointestinal Endoscopy launched its "Value of Colonoscopy" campaign to remind patients about the importance of regular preventative screenings.
ASGE launched the campaign with the tagline "Colonoscopy: The Cancer Prevention Test," to raise public awareness on the effectiveness of colonoscopy as a cancer-screening tool.
ASGE established a website with information on colonoscopy. The site provides clinical information on screening options and additional insights into colorectal cancer.