Businessman and social media personality Dave Portnoy has documented his colonoscopy process on camera to raise awareness in collaboration with nonprofit Lead From Behind, according to a July 31 report from Newsweek.
Mr. Portnoy, who earned fame through the Barstool Sports franchise, documented his colonoscopy prep process and the aftermath of the procedure via videos on social media.
Lead From Behind has partnered with a number of celebrities, including Terry Crews, Ryan Reynolds, Rob McElhenney and Dak Prescott, to create videos generating mass awareness about colorectal cancer.