Exact Sciences, the manufacturer of Cologuard, and the Green Bay Packers launched "Crossing the 50," a new campaign to raise money for the Vince Lombardi Cancer Foundation.
Here three details to know:
1. Exact Sciences will donate $50 to the Vince Lombardi Cancer Foundation every time the Packers cross the 50-yard line this coming season, signifying the recommended age patients should start screening for colon cancer.
2. Fans who pledge to have a colon cancer screening can be entered to win luxury box tickets at Packers50.com.
3. The Packers Radio Network will make an in-game announcement the first time the team crosses the 50-yard line.