Grand Rapids, Mich.-based Metro Health OAM Surgery Center Executive Director Tina Piotrowski, RN, told Becker's ASC Review about her center's market dynamic, competitive strategy and approach to physician recruitment.
Note: Responses have been lightly edited for style.
Question: The healthcare industry has seen a high volume of mergers and acquisitions in the past couple years. Have you seen any consolidation in your market?
Tina Piotrowski: We have not experienced a significant degree of consolidation in our market as it relates to ASCs. There has been some activity amongst surrounding healthcare systems.
Q: What is your ASC doing to stay competitive?
TP: We will continue to deliver the highest quality outpatient orthopedic care that we are known for. We introduced outpatient total hip and knee replacements as well as minimally invasive spine surgery in 2017, and this has continued to grow.
Q: What is your approach to physician and staff recruitment? In other words, what benefits and advantages do you offer to make physicians/staff choose your ASC over other facilities?
TP: We have a great team of well-trained staff that take excellent care of our patients and their families. High patient satisfaction impacts physician happiness, as they can focus on the surgical experience and not have other issues to deal with. We are also unique in that our ASC offers an education assistance program for our employees, and the leadership team promotes professional development at all levels.
To participate in future Becker's Q&As, contact Angie Stewart at astewart@beckershealthcare.com. For a deeper dive into ASC industry trends, attend the Becker's 17th Annual Future of Spine + Spine, Orthopedic & Pain Management-Driven ASC in Chicago, June 13-15, 2019. Click here to learn more and register.