At the Becker's 21st Annual Meeting in Chicago on Oct. 24, Regent Surgical Health leaders Michael McKevitt, senior vice president of business development, and Christine Henry Musa, vice president of business development, shared insight into ambulatory surgery center physician recruitment challenges and approaches.
"The decreasing physician supply and increasing patient demand has made physician recruitment one of the most difficult challenges facing the ASC industry," said Mr. McKevitt.
Factors behind the challenge
• United States population growth
• Aging patient population
• Aging physician population
• Extended specialty training among residents
• Physician migration to non-traditional careers
• Increased patient visits
Physician qualifications to consider during recruitment
• Age
• Years of experience
• Additional ASC ownership
• Hospital affiliation
• Board-certification
• Fellowship training
• Specialty/subspecialty
"Once you have a target, move quickly to avoid losing the candidate to another opportunity," said Ms. Musa. "A key part of winning over physicians is selling a compelling value proposition."
Potential components of an ASC value proposition
• Equity opportunity
• Clinical autonomy
• Payer contracts
• Operational efficiency
• Positive patient experience
• Hospital partnership