Mayo Clinic's 2011 Transform symposium, challenging healthcare industry representatives from across the country to think differently about healthcare, came up with five key insights, according to an R&D Magazine report.
1. Healthcare innovation involves empathy. Healthcare technology should be designed with the emotional benefits of patients in mind and not just be based on scientific goals.
2. Promoting healthy eating is challenging. For example, consumers shy away from fruits and vegetables partly because they think they would go bad before they could eat them.
3. To understand health, look at working patterns. Designing medical office furniture means getting people's work patterns right.
4. Harness healthcare data. For example, IBM's Watson supercomputer is working with Wellpoint to alter physicians' minds in the way the X-Ray altered their vision.
5. Use innovation to change the course of a disease. Corporations are confronting the challenges of major diseases like breast cancer.
See Mayo's Transform website.
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