Nobilis Health named EraserFarm the agency of record to develop strategic brand campaigns.
Here are five key notes:
1. Under the agreement, EraserFarm will work with Nobilis on brand campaigns for North American Spine, Migraine Treatment Centers of America, Evolve — the bariatric weight-loss division — and The Experts in Weight Loss Surgery.
2. EraserFarm is a young boutique agency with experience working with large-scale brands. The agency has partnerships with Health First, FitLife Foods and Safeguarding a Future for Africa's Elephants.
3. Nobilis owns and manages three surgical hospitals and five ASCs. The company partners with 28 additional facilities nationwide and markets six independent brands.
4. EraserFarm plans to grow the Nobilis partnership campaigns through "strategic and powerful brand storytelling," according to the company's managing partner Cindy Haynes.
5. The services Nobilis covers include spine surgery, pain management, orthopedics, neurosurgery and podiatry.