Price transparency is a consumer-driven trend in healthcare, but does it benefit providers? Here are three potential benefits of price transparency for those businesses the disclose costs, according to a Forbes article.
• Voluntary price disclosure attracts customers to that brand.
• Existing consumers, as well as new consumers, are both as likely to respond positively to price transparency.
• Price transparency only fails when prices are much higher than the market norm. ASCs consistently offer lower prices than hospitals.