3 benefits of price transparency

Price transparency is a consumer-driven trend in healthcare, but does it benefit providers? Here are three potential benefits of price transparency for those businesses the disclose costs, according to a Forbes article.

•    Voluntary price disclosure attracts customers to that brand.
•    Existing consumers, as well as new consumers, are both as likely to respond positively to price transparency.
•    Price transparency only fails when prices are much higher than the market norm. ASCs consistently offer lower prices than hospitals.

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