Physician brand loyalty is one of the biggest challenges for ASCs looking to optimize supply chain, according to Westchester, Ill.-based Regent Surgical Health.
Regent Surgical Health shared the following tip on its blog:
"While many physicians prefer specific medical supply products, there often are suitable replacements available for a significantly lower cost. When identified, substitute supply opportunities should be clearly communicated to physicians, and concerns involving substitute products addressed. Part of relationship-building involves bringing vendors in for on-site training with physicians. Trial labs in which physicians feel and test products help the staff envision how new equipment would function in a real-life clinical setting."