Orthopedic and cosmetic surgeons, vascular specialists and cardiac surgery centers should update their marketing plans to account for new developments in social media, reputation management and content marketing, according to Optimized360.
Here are five tips:
1. Have a well-designed website. The website's primary purpose is to provide information that encourages patients to choose your practice. Patients visit a website to find reviews, as well as treatment, procedure and contact information. For help improving your practice's website, consult a web designer.
2. Maintain a blog on the website. Blogs provide an opportunity to self-promote, answer questions, highlight treatments and weigh in on healthcare news. Consistently update your blog with relevant and engaging content to make your website appear higher in search results.
3. Target the appropriate audience. Focus your efforts on reaching a smaller audience with information relevant to your medical specialty. Identify your target demographic and tailor messaging to those patients you'd like to reach.
4. Make your website rich with search engine optimization. SEO is creating content that helps the website climb to the top of search engine results pages. Creating this type of content requires understanding your audience's needs and how they express them.
5. Develop a social media presence. Like other consumers, healthcare consumers expect organizations to have a social media presence. Use platforms such as Facebook and Twitter to offer patients information related to your medical specialty. Social media marketing enables practices to get their messages in front of the right people.