Fight Colorectal Cancer launched its Biomarked campaign focusing on increasing awareness of genetic biomarkers.
Here's what you should know:
1. The late tattoo artist Clint Cummings, who died of colorectal cancer, inspired the campaign.
2. Fight CRC set up a website and created several patient-facing videos to help patients start the conversation about biomarker testing with their providers.
3. Eli Lilly is supporting Fight CRC in its campaign.
4. Fight CRC President Anjee Davis said in a release, "It's vitally important that colorectal cancer patients understand biomarkers, the value of testing soon after diagnosis, and how this knowledge can positively impact future treatment."