Blue Cross Blue Shield Association's Center for Clinical Effectiveness positively reviewed Madison, Wis.-based Exact Sciences' Cologuard, a fecal-based colonoscopy alternative.
Here's what you need to know.
1. The association represents 36 Blue Cross and Blue Shield companies.
2. Approximately two thirds of all BCBS companies cover Cologuard.
3. Exact Sciences CEO Kevin Conroy said the review "affirms that Cologuard has a positive impact on health outcomes and provides additional support for the remaining plans to offer their members our patient-friendly non-invasive colon cancer screening option."