Adding new specialties to an ASC can increase revenue, according to John Brock, principal of Healthcare Solutions Consulting and former ASC administrator, who penned an article for the Association of periOperative Registered Nurses.
Three mistakes to avoid:
1. Having short-term thinking. While adding a specialty can help ASCs meet short-term goals, it takes long-term thinking about projected volume and physician recruitment to further grow a new service line.
2. Neglecting data collection. Gathering key data on revenue per case, medical supply costs and projected volume can help an ASC decide whether adding a specialty is the right decision.
3. Overlooking community engagement. A steady stream of patients can help grow a new service line, but without promoting the new specialty, patients may not know they can come to an ASC for treatment.