Implant & Laser Periodontal Surgery Center adopted Stanton Street's custom content management system to handle the websites for its locations in El Paso, Texas, and Las Cruces, N.M.
Here are six insights:
1. Implant & Laser upgraded its content management system to a custom-coded one, which enables users to manage both websites through one login.
2. The content management system features distinct modules for pages, patient reviews and staff member biographies.
3. Designated staff members receive notifications of contact and appointment requests, and the requests are stored in the system in case they need to be accessed for follow-up.
4. The surgery center also redesigned its websites for the first time in five years. The old site didn't automatically resize to fit various screens, such as mobile devices, which Google factors into its search engine rankings.
5. The new website designs are location-specific and allow patients to request an appointment, view physician information and services and find Google reviews.
6. Implant & Laser has been a Stanton Street client for six-plus years.