Healthcare Success, a marketing company, shared three tips for developing a successful ASC
marketing strategy that generates returns.
Key tips to know:
1. Marketing returns should be between three and five times what was invested.
2. ASCs should closely watch the ratio between their marketing budget and returns, making adjustments when needed. Adjusting over time increases success, and tracking results shows how close an ASC is to meeting its goals.
3. Branding, external advertising through newspapers and broadcast media, website marketing and referrals are some opportunities ASCs can leverage.