In a recent press release, Arthrex announced they have entered into a partnership with NBC Sports to provide specially-created custom animations of orthopaedic human anatomy for use during NBC's Sunday Night Football and Thursday Night Football telecasts during the 2016 NFL season. Arthrex's internationally-recognized animations are used to help educate viewers during discussions of player injuries.
"Our partnership with NBC Sports provides a significant platform to further educate the general public about orthopaedic injuries," said Sr. Director of Corporate Communications Dennis O'Keefe. "It's also an opportunity to introduce viewers to OrthoIllustrated, an Arthrex website dedicated to patient education."
"We are utilizing Arthrex's custom animations to inform and educate fans as they watch our game broadcasts," said Fred Gaudelli, Executive Producer of NBC's Sunday Night Football and Thursday Night Football.
In addition to its animations airing during telecasts, Arthrex also has a presence on NBC's Sunday Night Football All Access website throughout the 2016 NFL season, directing viewers to OrthoIllustrated.com, where they can access educational and Surgeon Finder resources.
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