No great product is worth much without a proven marketing strategy to back it up, say writers for e27.co — and in this digital age, business owners have to be savvy with how they approach marketing their brand.
The eight online strategies that e27.co writers say are crucial to a full-fledged marketing strategy are:
1. Your website
"It's the first impression people are going to receive of you."
2. Your content creation
'The best marketing strategies utilize all three: quality video, the written word and photography."
3. You social media presence
"It's also a great way for you to get customer feedback, get new customers and increase your revenue."
4. Your grassroots marketing
"Grassroots marketing means getting face to face with people and having conversation. Nothing is more valuable to your business than developing one-on-one rapport."
5. Your events
"Find opportunities to get your brand on the ground level selling directly to consumers"
6. Your brand-to-brand collaboration
"Co-branding allows you to cross pollinate with other brands."
7. Your relationships with media outlets
"Pitch local editors on the opening of your new store or pop-up shop."
8. Your networking skills
"Nothing beats good old-fashioned networking. Get out there to rub shoulders, shake hands and meet people."
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