Physician recruitment is changing in the digital age.
Jackson Physician Search recently reported on the trend of physician recruitment with social media in their report titled "Physician Workforce through 2030: Social Media for Physician Recruitment."
Here are five key thoughts.
1. Peer-to-peer communication has always been a great way to recruit new physicians; now that communication is happening on social networking platforms. Around 65 percent of physicians use social media for professional purposes, according to the report.
2. Platforms and services such as NEJM Resident 360 connect training physicians with clinical and career insight as well as other residents, serving as a "virtual doctor's lounge." Credentialed physicians can also connect and speak openly with others about the business of medicine.
3. Around 70 percent of physicians in the U.S. are verified members of Doximity, which they can use to connect with other physicians and discuss career opportunities over the smartphone app.
4. The 87 percent of physicians aged 26 to 55 years old report using social media daily, which means there is a huge pool of potential passive job seekers on social media platforms. They may be interested in a change, but aren't proactively looking for new options.
5. Enlisting current physicians to build their social network with former classmates, colleagues and others can help build the center's reputation among industry professionals.