Moddern marketing published a whitepaper with tips on how ASCs can improve their marketing efforts.
The key details to know:
1. The agency recommends ASCs focus on the consumer, understand healthcare market dynamics, use different channels to reach consumers, partner with a marketing agency and understand marketing terminology.
2. The increasing popularity of ASCs and growing competition means marketing will be a high priority for ASCs, according to moddern.
3. "There's a lot of mystery surrounding marketing. It's as foreign a language to surgeons, as surgery is to the rest of us. Our goal was to help ASC owners and their partners have useful conversations that could get their facilities moving in the right direction with marketing," said Nader Ashway, co-founder and creative director of moddern marketing.