Rochester, Minn.-based Mayo Clinic will live-stream a colonoscopy on the mobile app Periscope on March 1.
Here are three points:
1. The live-stream is part of Mayo Clinic's ongoing collaboration with Fight Colorectal Cancer to raise awareness of the importance of colorectal cancer screening.
2. March is Colorectal Cancer Awareness Month.
3. The live-stream will use the #ScopeScope hash tag to allow for additional commentary and interaction on Twitter.